SEO is a Competition

The name’s Battin, Sam Battin. I’ve been running the streets of the digital world for a long time—a cold twenty years, maybe more. My specialty? Organic growth through Natural Search Visibility. It ain’t about chasing sirens or tailing dames; it’s about pulling raw data out of the fog and using it like a straight razor. I run the whole operation: the guts of the website (onsite), the dirty whispers on the outside (offsite), the busted pipes in the basement (technical SEO), and even the small-town scams (local SEO and managing those tricky Google Business Profiles). Lately, there’s a new racket in town, these big-talking language models (LLMs), and I’m already deep in the game. I know my tools—Ahrefs, SEMrush, the usual Google dirt—and I know how to make websites make the right dance moves that Google will notice.

You can even check me on linkedin:

The Current Job: Running the Outfit at Signa Marketing

My current setup has me running the whole SEO show at Signa Marketing. This isn't a desk job; it’s a war room. I put the squeeze on search rankings, jacked up the traffic, and kept the engagement numbers clean. I had a team—a bunch of rookies and hard cases—and I straightened them out, teaching them to think less like poets and more like private eyes. The work was brutal: tearing down weak site architecture, laying down complicated schema markup to tame the search engines, and shaving seconds off load times to keep the restless mobs happy. When the job called for street smarts, I managed the local turf, keeping the Google Business Profiles running smooth to pull in the easy marks. And when we needed muscle, I orchestrated the link building and outreach—the influence game—to ensure our authority was solid.

The Long Game: Ten Years at iProspect

Before that, I spent nearly a decade, 2013 to 2023, as the SEO Manager at iProspect, a sprawling agency with fingers in every global pie. I was the guy they called to clean up messes for national and international B2B outfits. It was a multi-client operation, meaning the loyalty was thin, but the checks were good. My job was simple: carve out a piece of the web and make it ours. I took content—flat, lifeless stuff—and injected it with the right code, making it sing the song of digital marketing best practices.

Even Longer: Ten Years at Performics

Go deeper into my past and you'll see I spent a long time, 2006 to 2013, as the Senior SEO Specialist at Performics, another Chicago agency working with the biggest clients in the world. Redbox, Geico, Kohl's, Gunbroker, and others. These sites needed my help and I got them the ranks they needed.

The Toolbox and the Body Count

The body of work speaks for itself. Seven years pushing people and getting results, and a solid ten years handling the strategy for everything from high-end e-commerce to the cold contracts of insurance and law. I’ve dealt with the sprawling networks of giants like Jack in the Box and the high-street storefronts of Hollister and Abercrombie & Fitch, managing their tangled, multi-location webs using that Google Business Profile racket. I know how to run a project from the shadows, how to organize the chaos, and how to talk brass into signing on the dotted line.

The Pedigree

The credentials are clean, even if the work isn't. I got my start far from the digital dust—a Bachelor of Arts in English Literature from Northwestern University. Guess I learned how to read between the lines early. Now I just apply that skill to server logs and search console reports. The world keeps turning, and Battin keeps finding the answers buried deep inside the machine.