Sam Battin - Senior Technical SEO Specialist & Consultant

Samuel Battin is a Search Engine Optimization (SEO) professional with over two decades of experience driving organic growth and natural search visibility. His comprehensive approach covers onsite optimization, offsite authority building, technical SEO, and local search management. Utilizing industry-standard tools such as Ahrefs and SEMrush, Samuel ensures websites align with the latest search engine algorithms. He is also actively engaged with emerging search technologies, including Large Language Models (LLMs) and Answer Engine Optimization.

Samuel has spent over 22 years architecting and executing technical search strategies. Unlike generic consultants, his insights are rooted in firsthand involvement managing massive multi-location local SEO deployments, enterprise site migrations, and targeted visibility campaigns in the Fort Myers market and beyond.

Best known for pioneering hyper-local Generative Engine Optimization (GEO) strategies and providing strategic, over-the-shoulder video SEO teardowns, Samuel focuses on leveraging advanced markup and Python-driven automation. His direct interventions consistently challenge industry norms, recently resulting in documented successes such as a 17.51% increase in key events for complex freight brokerage operations.

Signa Marketing

In his most recent role, Samuel directed the SEO department at Signa Marketing. He managed a team of specialists to improve search rankings, drive organic traffic, and enhance user engagement. Core responsibilities included restructuring site architecture, implementing complex schema markup, optimizing page load speeds, managing local SEO campaigns via Google Business Profiles, and orchestrating strategic link-building and outreach initiatives.

9 Digital Media

Sam Battin served as the Director of SEO at 9 Digital Media. As Director, he formulated solutions and owned the technical SEO roadmap , executing comprehensive site audits to resolve crawlability and indexing issues. He also managed internal marketing teams to establish standards for structured data (Schema.org) and content refresh strategies, driving compounding organic growth through targeted concept clusters and entity relationships. 

iProspect

Prior to Signa Marketing, Samuel spent nearly a decade (2013 to 2023) as an SEO Manager at iProspect. He managed comprehensive SEO campaigns for national and international B2B enterprises, focusing on content optimization and the implementation of digital marketing best practices at scale.

Enterprise Portfolio

Samuel's body of work spans high-end e-commerce, insurance, and the legal sector. His notable enterprise experience includes managing complex, multi-location local search networks for major consumer brands such as Jack in the Box, Hollister, Tory Burch, and Abercrombie & Fitch.

Professional Identity

View Samuel's comprehensive work history and professional endorsements on LinkedIn.

Industry Publications

During his tenure as a Senior SEO Specialist at Performics, Samuel authored foundational technical and algorithmic analysis for the Performics Performance Marketing Blog, including:

• "How to Create SEO-Friendly Test Pages" (Feb 2012. Archived reference available)
• "What to Do If You've Been 'Penguin-ed': Discussing the New Google Algorithm Change" (May 2012. Archived reference available)
• "An Industry Analysis on the evolution of Search Results Pages"

Education

Sam Battin received a Bachelor of Arts in English Literature from Northwestern University in Evanston, Illinois.