SEO Teardowns - Quick 10 Minute Reviews of Websites from an SEO Perspective
Video 1 | An "Over-the-Shoulder" SEO Review of Neighborly.com
Managing search visibility for a brand with thousands of locations is one of the most complex challenges in digital marketing. In this 15-minute deep dive, I take you "under the hood" of Neighborly.com, one of the world’s largest home services franchisors.
This video reveals the technical hurdles and visibility gaps that often hide in plain sight. Some of the most well-known brand sites can have SEO issues that go unnoticed, impacting their visibility and reducing their reach in organic search.
The SEO Topics Discussed in Neighborly.com
In this "over-the-shoulder" review of Neighborly.com, I leverage over two decades of technical SEO experience to dissect how a massive franchise site handles—and sometimes struggles with—organic growth. If you watch this video, you'll learn about:
- low-value subdomains impacting the crawl budget
- the effect of "Lorem Ipsum" placeholder text
- How long it can take Google to update their Search Engine Results Page (SERP) after a change has been implemented
- When to implement HREFLANG
Video 2 | An "Over-the-Shoulder" SEO Review of Toyota.com
Toyota. One of the big boys. How does a multi-billion dollar international car manufacturer build a website. Do they have any issues with search visibility? The answer might surprise you. It's yes! Did that surprise you? Okay well take a deep breath and let's keep going.
In this 12-minute SEO site review, I take you "under the hood" of Toyota.com, and I talk about the things search engines like and what they don't like. I also go into how a website appears in search engine result pages, and how that can affect clickthrough, and how SERPs can affect what users think of a website.
Finally, in the video, I use the SEO tool "Screaming Frog" to give you a very brief overview of some linking issues I discovered in my quick review. All of these are things I would advise webmasters to take a look at on their own sites.
The SEO Topics Discussed in Toyota.com
In this "over-the-shoulder" review of Toyota.com, I review the efforts of a mega site with thousands of pages, and I show you the choices they make to improve their organic search visibility. If you watch this video, you'll learn about:
- meta descriptions
- site navigation
- The Google Search Engine Result Page (SERP)
- Using Screaming Frog for SEO
Why Get a SEO Review for Your Website?
Reading a static PDF audit is one thing; seeing a veteran consultant navigate your site in real-time is another. My goal is to remove the "black box" of SEO and give you actionable, high-impact insights without the fluff.
Let an expert review your site and identify your site's opportunities for organic search visibility
How My Service Works
If you’re wondering how to improve your own site’s visibility, here is what I provide:
1) 15 minute personalized video walkthrough.
2) A private, unlisted YouTube link for you and your team.
3) Direct answers to your specific SEO "pain points."
Ready for Your Own Custom SEO Insights?
You don't need a massive franchise budget to get professional eyes on your website. For a flat fee of $40, I will perform a dedicated SEO review of your site, pointing out the exact "visibility killers" that are holding you back from the first page.